When it comes to Search Engine Optimization (SEO), everybody wants to be on the same page: Page One.
And
why not?
The
benefits of consistently showing up first on Google, Bing, Yahoo!, Ask, and
other search engines are obvious. Businesses of all sizes and across all
industries recognize the value and benefits of an optimized blog, such as:
increased number of visitors. Better brand recognition. Potentially higher
transactions and sales, and potentially increased market share.
Search Engine Optimization (SEO) means organizing your blog and writing your articles with search engines like Google in mind. Your goal is to have your blog placed highly in search results (the top slots on the first page). I'm not an SEO expert, but I try to:
·
Pay attention to SEO. Good content will
generate good links and viewers, but writing titles and text with keywords in
mind will improve SEO.
·
Make SEO friendly links. When you link
your Facebook page, you should link to the keywords instead of saying,
check out my Facebook page here.
·
Switch the order of the blog title.
Blogger posts show up in search results as Name of Blog | Name of Article, but
a more SEO-friendly post would have the name of the article first. Here's how to optimize title tags for SEO in Blogger.
·
Make images SEO friendly by renaming
them. Search engines will crawl image file names, so it's better to save files
as “relevantkeyword.jpg” than IMG_2.jpg. This is particularly helpful
for you as the search pages will show your blog by these key words.
·
Tag photos with "title" and
"alt" text. I take advantage of Blogger's "Properties"
tags, which allow me to add additional text that is picked up by search
engines. To get to the Properties box, click the Properties tag on the menu bar
that shows up when you add an image.
Clicking on it will open this
form, which I fill with SEO-friendly text:
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very informative blog "How to improve SEO to improve search results"
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